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Lighting in jewelry stores is used as a marketing tool to showcase products and influence customers’ purchasing decisions. Just like flowers need green leaves to set off, no matter how beautiful jewelry is, it needs good light to set off the brilliance it deserves. If lighting is used correctly, it can put you ahead of your competitors.
The Importance of Lighting in Jewelry Stores
Proper lighting can highlight the detailed design of jewelry, the color and sparkle of the gemstones, thereby increasing their appeal and presenting a more beautiful picture to customers.
In addition, the right lighting can create a warm, luxurious in-store atmosphere that makes customers feel at home.
Jewelry store lighting suggestions
1.Light layering
The most important thing about jewelry store lighting is light layering. Therefore, all suitable types of lighting can be utilized, namely task, ambient and accent lighting.
For example, a store should have overhead fixtures installed for general or mood lighting, with accent lighting on the walls to add to the ambience and balance out any harsh light from general fixtures.
Key lighting should be selected on the inside of the display cabinet to highlight the exquisite display of products to attract shoppers. Together, these can help customers clearly see and notice all the details of the jewelry.
2.Suitable color temperature
Color temperature refers to the warm or cool color of light and is measured in Kelvin (K) . Appropriate color temperature can make jewelry look pleasing to the eye and highlight the brilliance and sparkle of jewelry, so it is especially important for jewelry stores.
If the color temperature is too warm, shoppers will have difficulty clearly distinguishing things like color, quality or gloss.
Generally speaking, warm white light with a color temperature of 2700K to 3000K is preferred because it enhances the yellow and red tones of gold and diamonds.
3.Pay attention to CRI
While color temperature is important in highlighting the visual appeal of jewelry, the color rendering index (CRI) is also worth noting.
Color rendering index is an indicator of how well a lighting solution renders or distinguishes similar colors, and it helps make it easier for the eye to detect differences in gemstone color.
When choosing CRI aspects, the higher the index, the better. For example, a CRI of 70+ is a good starting point, but a CRI of 80+ or higher may be a better fit for your location.
4.Select LED
When considering which type of light would be best for the location, there are really only two options you need to consider. The two main options are compact fluorescent lights and LED lights.
Fluorescent and LED lights offer better performance in terms of color rendering, temperature diversity and low heat compared to other options such as incandescent or halogen lighting.
While fluorescent lights would be better suited for clear gemstones like diamonds, LED lights are a relatively new technology, and while LEDs may cost more upfront, they offer advantages through extended lifespan of light fixture components and fixtures, efficient energy consumption, and higher cost per watt. Lumen to bring more return on investment to your business.
The Best Types of Lighting for Jewelry Stores – Summary
First of all, the lighting needs to be layered, and task lighting, ambient light and accent lighting can be used in a reasonable combination to provide the best final effect.
Secondly, color temperature affects the way the human eye perceives objects. Generally speaking, warm white light with a color temperature of 2700K to 3000K is the first choice for gold and diamonds, which can enhance their respective yellow and red tones.
Then, you also need to pay attention to the color rendering index, the higher the index, the better. Typically, lighting solutions with a color rendering index of over 70 are ideal for jewelry stores. However, you can set a higher value (80+ CRI) as per your store’s requirements.
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