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Quality lighting is one of the most important elements of any retail store design. When entering a shopping environment with comfortable lighting, customers feel happy unconsciously.
An Energy Star study of U.S. grocery stores showed a 19% increase in sales after switching to LED lighting.
So making your products stand out in today’s retail environment means making the most of light. Here are 4 ways I’ve prepared for you to optimize your lighting design.
Properly distribute lights
Everyone wants to mix the use of lights, but they may also fall into the misunderstanding that the more types of lights used, the better. Is that right?
In fact, an overly complex lighting design will be cluttered and not conducive to display. Only when a balance is formed between the lights, making the overall presentation harmonious and soft, can customers focus on understanding the products.
Generally, ambient lighting is used to take into account the overall situation, and accent lighting is used in some areas to highlight different products or areas of the store.
Choose the right lighting
Whether the lighting is selected well or not depends on whether the products under the lighting are the same as under natural light, showing a true and accurate effect and retaining the texture of the product.
When selecting a lighting system, choose lamps with a high CRI (color reproduction index), which will have better color reproduction and ensure that the lighting can restore the true color of the product.
Suitable lighting is also reflected in color temperature and light intensity. Choose the appropriate color temperature according to the type of product and the needs of the display area.
Warm colors are generally suitable for fashion, home furnishings, etc., while cool colors are suitable for technology products, etc. See the previous article What is the Best LED Lighting Color Temperature?
Use dimmable lighting fixtures in display areas to adjust light intensity to different times of day and needs.
Preserve a sense of space
The placement of products should not be compact, and appropriate space needs to be left. The same is true for lighting. Retaining an appropriate sense of space will make the whole thing more comfortable.
You can add an auxiliary tool – a mirror, and stand it on the wall so that space and light can be reflected. Not only will the entire store be evenly illuminated, but it will also create a feeling of a larger space.
You can also create space by changing the brightness level and misaligning lights to better emphasize certain products.
Or install volumetric lighting, which projects a wide cone that provides general illumination, allowing the product to have a small footprint.
Lighting in front of the mirror pleases customers
This point is for clothing stores. When customers like a certain piece of clothing, they usually try it on. The light in front of the mirror is particularly important, as it determines the customer’s purchasing behavior.
First of all, dazzling fluorescent lights should be avoided in the dressing room. The strong light may cause the image in the mirror to be deformed and affect the customer’s ability to observe the clothing.
And too strong lighting may also cause glare problems, causing discomfort to customers and reducing the shopping experience.
To ensure that the lighting in the dressing room not only provides sufficient brightness without affecting skin tone and shopping experience, it is best to choose warm-toned lighting that simulates natural light and avoid overly intense lighting.
This ensures that customers get accurate clothing results in the dressing room and improves shopping satisfaction.
Summarize
By following these four recommended lighting best practices, any retailer can optimize the visual experience in their store and reap the business benefits of superior lighting.
If you have any other questions, you are welcome to consult at any time, our sales staff are waiting for you 24 hours a day.
Note: Some of the pictures in the post come from the Internet. If you are the owner and want to remove them, please contact us.
